The ultimate handbook
on SaaS in India

India’s software-as-a-service (SaaS)— featuring companies such as Tally, Zoho, and Freshworks—is set to gain market share in the global enterprise software market. In the most recent estimates this could be US$1 trillion in market cap by 2030. Now with over a decade of bustle and boom, India’s SaaS industry has lessons of its own to share. What are the learnings of India’s SaaS founders? Is there now an Indian playbook that fledgling SaaS entrepreneurs in the country can use? In The India SaaS Story Manav Garg engages in deep, focused conversations with key SaaS founders in India such as Sridhar Vembu, Girish Mathrubootham, Abhinav Asthana and Ritesh Arora to help a new generation of founders with relevant learnings. These range from what the best practices about different aspects of building and growing a SaaS startup are to actionable insights from the founders. Both practical and illuminating, this is the definitive playbook for India SaaS.

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MANAV GARG is CEO and founder of Eka, a leading global cloud platform. He is a founding member of SaaSBOOMi, a community of entrepreneurs shaping India’s SaaS industry, and Together, India’s first operator-led early-stage technology fund.

Note on Founders Featured in the Book

Ritesh Arora is co-founder and CEO at BrowserStack. BrowserStack is an Indian cloud web and mobile testing platform that provides developers with the ability to test their websites and mobile applications.

Ashwini Asokan is the founder and CEO of Mad Street Den, an Artificial Intelligence company, powering retail, education,
healthcare, media, finance, and more with its image recognition platforms, Vue.ai and Blox.ai.

Abhinav Asthana is the co-founder and CEO of Postman. Postman is a web-based platform that allows businesses and developers to design, develop, and manage Application Programming Interfaces.

Bhanu Chopra is the founder and CEO of RateGain, which has grown rapidly since 2004 as a provider of technology platforms for manage hotel revenue, reputation, and online distribution in a unified manner.

Paras Chopra is the founder of Wingify. Wingify makes Visual Website Optimizer (VWO), a market leading tool that helps marketing professionals.

Monish Darda is the co-founder and CTO at ICERTIS. Icertis is a software company that provides contract management software to enterprise businesses.

Elad Gil is a serial entrepreneur, operating executive, and investor or adviser to private companies including AirBnB, Pinterest, Square, and Stripe. Previously, Elad was the VP of corporate strategy at Twitter, where he also ran various product teams.

Bharat Goenka is the co-founder and managing director of Tally Solutions. Tally Solutions Pvt. Ltd is an Indian multinational technology company that provides enterprise resource planning software.

Tanmai Gopal is the co-founder and CEO of hasura.io. Hasura, founded in 2017, provides data access and data flow tools and services via GraphQL APIs.

Sparsh Gupta is the co-founder and CEO at Wingify. Wingify makes Visual Website Optimizer (VWO), a market leading tool that helps marketing professionals.

Anand Jain is the co-founder and Chief Strategy Officer at CleverTap. CleverTap is a SaaS-based customer lifecycle management and mobile marketing company. Founded in May 2013, it provides mobile app analytics and user engagement products to more than 10,000 apps.

Arpit Jain is the founder and CEO at SplashLearn. SplashLearn is an EdTech startup company providing game-based maths and reading courses to students in pre-kindergarten to grade five.

Umang Jain is the co-founder of SplashLearn. SplashLearn is an EdTech startup company providing game-based maths and reading courses to students in pre-kindergarten to grade five.

Sudheer Koneru is the founder and CEO of the Zenoti. Zenoti provides an all-in-one, cloud-based software solution for the spa,
salon, and med spa industry.

Girish Mathrubootham is the founder & CEO of Freshworks. Incorporated in 2011, Freshworks makes it fast and easy for businesses to delight their customers and employees

Rushabh Mehta is the founder of Frappe Technologies. Frappe Technologies is an open-source web framework and ERP solutions provider.

Vinod Muthukrishnan is the co-founder at CloudCherry. CloudCherry is a provider of a customer experience management (CEM) platform for enterprises acquired by Cisco Technologies in 2019.

Pallav Nadhani is the co-founder of FusionCharts. FusionCharts, part of InfoSoft Global (P) Ltd, is privately held software provider of data visualization products. It was acquired by Idera in 2020.

Aditya Rao is the founder of Kaapi, an employee feedback and engagement platform built for modern teams.

Aneesh Reddy is the co-founder & Chief Executive Officer at Capillary Technologies. Capillary Technologies is a software product company, which provides cloud-based Omnichannel note on founders featured in the book 27 Customer Engagement, eCommerce platform and related services for retailers and brands.

Suresh Sambandam is the founder & CEO of Kissflow. Kissflow is the first-ever Unified Digital Workplace Platform that allows you to manage all your work at one place.

Prukalpa Sankar is the co-founder at Atlan. Atlan is a data democratization company that helps teams collaborate frictionlessly on data projects

Krish Subramanian is the CEO and co-founder at Chargebee. Chargebee is a recurring billing and subscription management tool that helps SaaS and SaaS-like businesses streamline Revenue Operations.

Ashish Tulsian is the co-founder and CEO at POSist. Launched in 2012, POSist is a leading cloud-based restaurant technology platform suited for restaurants of all sizes.

Sakshi Tulsian is the co-founder and CEO at POSist. Launched in 2012, POSist is a leading cloud-based restaurant technology platform suited for restaurants of all sizes.

Sridhar Vembu is the founder and CEO at Zoho Corporation. Zoho Corporation is an Indian multinational technology company that makes web-based business tools.